Amazon has added an extra six hours to Prime Day, the company’s summer version of Cyber Monday. This year, Prime Day starts on July 16 at 3 p.m. Eastern Time and ends on July 17 at midnight. Amazon says it will offer more than a million deals.
But most deals won’t be worth your money, and the ones that are will most likely be hard to catch — Lightning Deals (which last until a limited quantity of a product runs out) versus all-day deals, for example. Even so, there are a few items worth tracking throughout the sale.
Amazon Prime subscribers, who pay either $12.99 per month or $119 for an annual membership for perks like free two-day shipping and video streaming services, are the lucky few who get access to the offers and special deals. One way to make the most of Prime Day is to enroll in a free trial for the week. (You can always end your enrollment after 30 days.)
We recommend also keeping an eye on Amazon’s major competitors, like Best Buy, eBay, Target, Sears and Walmart, who may offer competitive pricing through Tuesday.