The first impression is certainly the last in the online world. People search on the web for finding different companies and compare them before taking a purchasing decision. If your website fails to make a strong first impression, you are losing out your potential customers immediately. The design of your website determines the credibility of your company and products.
Here are some startling facts –
90% of customers first check the website of a company and form their first impression within a minute.
95% of customers form their first impression based on the design of the website and not on the content.
75% of customers consider a company trustworthy if it has an appealing website design.
From the above facts, it is quite clear that the web design should be your highest priority for getting new prospects, leads, and conversion. The following are the essential components of an attractive web design.
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Color Combination – Color of a website shows the personality of the company. It is essential to choose a color combination that is eye-catching and makes the company unique. Most importantly, no such color should be used that a certain section of the visitors may not like. Color scheme determines the emotionally appealing factor for the customers.
Graphic Design – As a picture speaks a thousand words, it is important to use the appropriate images and graphics for a website to be visually appealing. The graphics must be relevant and creative to make a strong impression. Hire a professional graphic designer and use stock images. Your graphic design and representation will help you edge past your competitors.
User-friendliness – Always make your website user-friendly in all possible ways. If your website has advanced features, but it is too crowded, it is certainly going to create a negative impression. Make navigation intuitive and the design clean and simple. Furthermore, make sure your website is mobile-friendly, compatible with all browsers and has fast loading speed.
Resolution – Make the website retina ready so that when users access it from high-resolution devices, it should still appear as it should be. Use stock images of better sharpness and do not place low-quality videos on the site. The icons, buttons, blocks and other graphical components must be top-notch in resolution.
Typography – You must not use a very fancy font unless truly required. Always go for a professional looking font that is easy for the users to read effortlessly.
Consistency – The last thing you need to do to make your website visually appealing is to maintain the consistency in design. You must use the same font, same brand color scheme everywhere, and even graphical components with similar attributes. This is what branding is all about, and consistency in design will make the product or company more credible for potential customers to accept.