The Food and Drug Administration announced on Tuesday that it was cracking down on the sales of e-cigarettes to minors, especially the popular vaping Juul brand, and said it had issued warning letters to several dozen retailers and demanded that Juul Labs submit company documents with health and marketing information.
The agency said it had conducted an undercover operation this month, and issued the warnings to about 40 retailers, including gas stations and convenience stores, accusing them of violations for selling these products to minors.
In addition, the F.D.A. commissioner, Dr. Scott Gottlieb, said the agency had sent Juul Labs a letter, seeking documents related to the company’s marketing tactics used to appeal to youths and on the health research that was conducted to sell the product.
“We don’t yet fully understand why these products are so popular among youth,” Dr. Gottlieb said in a statement. “But it’s imperative that we figure it out, and fast. These documents may help us get there.”
In an emailed statement Juul Labs said: “Juul Labs agrees with the F.D.A. that illegal sales of our product to minors is unacceptable. We already have in place programs to identify and act upon these violations at retail and online marketplaces, and we will have more aggressive plans to announce in the coming days. We are working with the F.D.A., lawmakers, parents and community leaders to combat underage use, and we will continue working with all interested parties to keep our product away from youth.”
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